Rite-Aid's ad campaign, "With us, it's personal", cracks me up. Every time I see one of their ads, I'm all, watch out, peeps; this time, it's PERSONAL.
I couldn't remember where I'd heard that before, until I googled it and found out it was the tag-line for "Jaws: The Revenge."
Hmmm. Invoking comparisons to a killer shark out for blood? Way to go, Rite-Aid. And oh my God, has anybody else noticed the cartoon reindeer adorning their latest flyer? The reindeer who looks like it's on crack? With blood-red eyes and a messed-up mane and giant teeth? And it's just a disembodied head floating on the edge of the ads, making me think of the Godfather movie? Yeeeaaaahhhh, THAT mo-fo's not gonna give your kids nightmares.
On a related note (kind of)(maybe), every. single. time I see that commercial for the post office? You know the one, "If it fits, it ships"? I think, "if it fits, it shits."
I don't think that's quite what they intended.
Although I'm sure that somewhere, an ad agency exec is laughing his ass off.